Check out the pictures from Beyoncé's new campaign for the fall 2010 collection of Deréon. She tranformed into an edgy rockstar and killed in these pictures. I love Bey...probably will just look at the clothes in stores though. For a supposedly affordable line, Deréon is mad expensive! But it's cool that Bey has branched out beyond music. She has fashion, her new perfume, and her acting too, so it's definitely an understatement to say that she is THE TOTAL PACKAGE! Heard she was recording her new album too...can't wait for that to drop! Shoutout to The Beyoncé Network for this! Check more pics after the jump!